Web Survey Bibliography
The Internet has become an increasingly popular avenue for data collection. Online surveys have many advantages, such as cutting the costs of printing and mailing surveys and reducing time for data collection and entry (Kaplowitz et al. 2004). However, online surveys have disadvantages (Schonlau et al. 2002); most notable being the low response rates relative to other modes of data collection (Hoonakker and Carayon 2009). With growing interest in the use of online surveys (Sue and Ritter 2011), research needs to clarify ways to increase response rates for this survey mode.
The literature identifies several factors that increase response rates for other survey modes, including prenotification (Fox et al. 1988). Notifying participants of a study in advance may increase response rates by alerting individuals that they have been selected as participants and increasing the legitimacy of the study (Fox et al. 1988). One way to inform participants of a study is via mailed introductory postcards. This form of prenotification has been found to increase response rates for both mail (Whiteman et al. 2003) and telephone (Iredell et al. 2004) survey modes. It is less clear whether introductory postcards function similarly for online surveys. What research does exist is inconsistent, with some studies reporting no difference between mail and e-mail prenotification on online survey response rates (Porter and Whitcomb 2007), while other studies suggest that mail prenotification is even less effective compared to e-mail prenotification (Schaefer and Dillman 1998). Other research has focused on differences between introductory postcards and no prenotification at all, generally finding that postcards have the potential to increase response rates for online surveys (Kaplowitz et al. 2004). Overall, findings are inconclusive. Given the costs associated with mail prenotification, additional research on the effectiveness of introductory postcards for online survey response rates is needed.
The purpose of this study was to test whether using an introductory postcard increased the response rate for an online survey among recent alumni from the University of Nevada, Reno (UNR). The Center for Research Design and Analysis (CRDA) at UNR conducts an annual survey of alumni one year after graduation to document graduates’ employment and/or educational standings and to assess how well major programs prepare graduates for life after college. Degree programs, departments, and colleges at UNR use alumni feedback to determine how well educational goals are being met and determine if changes should be made. For this study, one group of randomly-assigned alumni was sent an introductory prenotification postcard, while the second group did not receive a prenotification.
Homepage (Abstract)/ (Full text)
Web survey bibliography (4086)
- Do online access panels really need to allow and adapt surveys to mobile devices? ; 2014; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- Why you need to make your surveys mobile friendly NOW; 2014; Lorch, J.; Mitchell, N.
- Assessing the Impact Device Choice Has on Web Survey Data Collection ; 2014; Hupp, A.; Schroeder, H. M.; Piskorowski, A.D.
- Understanding Mobility: Consent and Capture of Geolocation Data in Web Surveys; 2014; Crawford, S. D.; McClain, C.; Young, R.H.; Nelson, T. F.
- Swipe, Snap & Chat: Mobile Survey Data Collection Using Touch Question Types and Mobile OS Features ; 2014; Buskirk, T. D.; Michaud, J.; Saunders, T.
- Statistical Approaches to Analyze Self-Reported Susceptibility to Driver Distraction; 2014; Chen, H-Y. W.; Donmez, B.; Ko, Y-D.
- Using Web Panels for Official Statistics; 2014; Bethlehem, J.
- The problem of non-response in population surveys on the topic of HIV and sexuality: a comparative study...; 2014; Wallander, L.; H.; Mannheimer, L. N.; Oestergren, P. O.; Plantin, L.Tikkanen, R. H.
- Does the Length of Fielding Period Matter? Examining Response Scores of Early Versus Late Responders; 2014; Dyer Yount, N.; Lewis, T.; Lee, K.; Sigman, R.
- FocusVision 2014 Annual MR Technology Report; 2014; Macer, T., Wilson, S.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- The Changing Landscape of Technology and its Effect on Online Survey Data Collection; 2014; Mitchell, N.
- Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 4th Edition; 2014; Dillman, D. A., Smyth, J. D., Christian, L. M.
- The survey playbook: how to create the perfect survey. (Vol.1); 2014; Champagne, M. V.
- Do your own online surveys. DYI and self serve market research; 2014; Cary, N.
- The Influence of Answer Box Format on Response Behavior on List-Style Open-Ended Questions; 2014; Keusch, F.
- Nonprobability Web Surveys to Measure Sexual Behaviors and Attitudes in the General Population: A Comparison...; 2014; Erens, B.; Burkill, S.; Couper, M. P.; C., Clifton, S., Tanton, C., Phelps, A., Datta, J., Mercer,...
- Luteal-phase support in assisted reproduction treatment: real-life practices reported worldwide by an...; 2014; Vaisbuch, E., de Ziegler, D., Leong, M., Shoham, Z., Weissman, A.
- Facebook, Twitter, & Qr Codes: An Exploratory Trial Examining The Feasibility Of Social Media Mechanisms...; 2014; Gu, L. L.
- Time-dependent variation in the responses to the web-based ISAAC questionnaire; 2014; Yoshida, K., Sasaki, M., Odajima, H., Itazawa, T., Hashimoto, K., Furukawa, M., Adachi, Y.
- A Web-Based Survey To Evaluate The Factors Associated With Treatment Seeking Behavior In Adults With...; 2014; Bhattacharya, R., Dwibedi, N.
- 640 Current trends in management of high-risk prostate cancer in Europe: Results of a web-based survey...; 2014; Briganti, A., Isbarn, H., Ost, P., Ploussard, G., Sooriakumaran, P., Van Den Bergh, R.C.N., Van Oort...
- Perioperative management in order to minimise postoperative delirium and postoperative cognitive dysfunction...; 2014; Jildenstål, P. K., Jakobsson, J. G., Hallen, J. L., Berggren, L., Rawal, N.
- Data Collection Mode Effects On Political Knowledge; 2014; Liu, M., Wang, Y.
- Assessing the Potential of Paradata and Other Auxiliary Data for Nonresponse Adjustments; 2014; Krueger, B. S., West, B. T.
- QRTEngine: An easy solution for running online reaction time experiments using Qualtrics; 2014; Barnhoorn, J. S., Haasnoot, E., Bocanegra, B. R., van Steenbergen, H.
- Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis; 2014; Gnambs, T., Kaspar, K.
- Build your own social network laboratory with Social Lab: a tool for research in social media; 2014; Garaizar, P., Reips, U.-D.
- Is Vague Valid? The Comparative Predictive Validity of Vague Quantifiers and Numeric Response Options...; 2014; Al Baghal, T.
- The Effect of Answering in a Preferred Versus a Non-Preferred Survey Mode on Measurement; 2014; Smyth, J. D., Olson, K., Kasabian, A.
- Self-reported cheating in web surveys on political knowledge; 2014; Jensen, C., Thomsen, J. P. F.
- The invisible Interviewer: Old and New Methodological Issues in Online Research; 2014; Niero, M.
- Improving Survey Response Rates in Online Panels Effects of Low-Cost Incentives and Cost-Free Text Appeal...; 2014; Pedersen, M. J., Nielsen, C. V.
- Open-ended questions in Web Surveys-Using visual and adaptive questionnaire design to improve narrative...; 2014; Emde, M.
- Query on Data Collection for Social Surveys; 2014; Blanke, K., Luiten, A.
- A mixed-methods study on perceptions towards use of Rapid Ethical Assessment to improve informed consent...; 2014; Addissie, A., Davey, G., Newport, M. J., Addissie, T., MacGregor, H., Feleke, Y., Farsides, B.
- Questionnaire length and breakoffs in web surveys: a meta study; 2014; Vehovar, V., Cehovin, G.
- The need of and the demand for completing surveys on mobile devices; 2014; Toninelli, D., Revilla, M., Ochoa, C.
- Survey participation via mobile devices in a probability-based online-panel: Prevalence, determinants...; 2014; Poggio, T., Bosnjak, M., Weyandt, K.
- Matrix versus paging designs in a brand attribution task; 2014; Conrad, F. G., McCullough, W., Nishimura, R.
- Web-respondent-driven sampling; 2014; Bianchi, A., Biffignandi, S., Artaz, R.
- Off-Label Baclofen Prescribing Practices among French Alcohol Specialists: Results of a National Online...; 2014; Rolland, B., Paille, F., Fleury, B., Cottencin, O., Benyamina, A., Aubin, H.-J.
- Influences on regression testing strategies in agile software development environments; 2014; Parsons, D., Susnjak, T., Lange, M.
- The New Majority: How Will Latino Youth Succeed in the Context of Low Educational Expectations and Assumptions...; 2014; Gomez, C. A., Villasenor, E., Mann, E. S., Mandic, C. G., Valladares, E. S., Mercado, V., et al.
- The role of email addresses and email contact in encouraging web response in a mixed mode design ; 2014; Cernat, A., Lynn, P.
- Correlates of Individual Versus Joint Participation in Online Survey Research with Same-Sex Male Couples...; 2014; Millar, B. M., Parsons, J. T., Starks, T. J.
- Testing if Healthy Perfectionism Enhances Academic Achievement in Australian Secondary School Students...; 2014; Thorpe, E., Nettelbeck, T.
- Emotion management in online groupwork reported by Chinese students; 2014; Xu, J., Du, J., Fan, X.
- Examining the Effect of Prenotification Postcards on Online Survey Response Rate in a University Graduate...; 2014; Lalasz, C. B., Doane, M. J., Springer, V. A., Dahir, V. B.
- The Power of Partisanship in Brazil: Evidence from Survey Experiments; 2014; Samuels, D., Zucco, C.